據海上工程師網2022年10月24日報道,全球最大的油田服務提供商斯倫貝謝公司周一表示,該公司將采用新的名稱、色彩設計和標識,以彰顯其對低碳未來的雄心。
這家有近100年歷史的全球最大油服公司最初以其創始家族的名字命名,現已成為全球鉆井和地下分析等油田服務和設備領域的巨頭。
但斯倫貝謝公司已經放棄了舊的系列產品,將自己重塑為數字服務提供商和清潔能源的支持商。 斯倫貝謝公司首席執行官奧利維爾·勒·佩奇在接受媒體記者采訪時表示,其品牌重塑并不是要放棄其對化石燃料的依賴。
但這是對更名后的SLB如何運用其技能發展低碳業務的肯定,其中許多業務都獲得了美國《通貨膨脹削減法案》的資金支持。SLB在業內被稱為“藍色巨人”,它采用了淺藍色和俯沖標識,反映了勒·佩奇所說的二氧化碳減排曲線。
勒·佩奇說,“我們相信,我們有機會在選定的市場和選定的領域創新和擴大清潔能源解決方案”,并指出,重新命名的SLB可以利用其在地下分析等領域的能力,支持碳捕獲和封存等新興技術。
2020年,斯倫貝謝公司成立了一個新能源業務部門,探索低碳和碳中和技術,并于去年設定了企業凈零排放目標,其中包括范圍3排放,即由使用其產品的客戶產生的排放。斯倫貝謝公司的許多石油生產客戶也開始采用氫和其他可再生燃料,以及低碳生產技術,以減少溫室氣體排放。
李峻 編譯自 海上工程師網
原文如下:
World's Largest Oilfield Services Firm Rebrands for a Lower-carbon Future
Schlumberger, the world's largest oilfield services provider, is rebranding itself with a new name, color scheme and logo that underscores its ambitions for a lower-carbon future, the company said on Monday.
The nearly 100-year-old firm, originally named after its founding family, has become a giant in oilfield services and equipment such as drilling and subsurface analysis.
But it has shed old line products and recast itself as a digital services provider and supporter of cleaner energies. The rebranding is not a shift away from fossil fuels, Chief Executive Officer Olivier Le Peuch said in an interview.
But it is a nod to how the renamed SLB can apply its skills to develop lower carbon businesses, many of which received a financial boost from the U.S. Inflation Reduction Act. Known in the industry as "big blue," SLB adopts a lighter blue color and swooping logo that reflects what Le Peuch said signifies the carbon dioxide emissions abatement curve.
"We believe that we have an opportunity in selected markets and selected domains to innovate and scale solutions for clean energy," Le Peuch said, noting the renamed SLB can leverage its capabilities in areas such as subsurface analysis to support emerging technologies like carbon capture and sequestration.
In 2020, it launched a New Energies business unit to explore low-carbon and carbon-neutral technologies, and last year set a corporate net-zero target, which includes Scope 3 emissions, or those created by customers using its products. Many of its oil-producing customers also are moving to embrace hydrogen and other renewable fuels, and low-carbon production techniques to cut greenhouse gas emissions.
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