???? 據(jù)2月5日Trade Arabia消息：在化工行業(yè)，Sabic首次成為全球第二大最有價值品牌，并且鞏固了其在全球最具價值品牌500強中的地位。全球領(lǐng)先的獨立品牌估值咨詢公司Brand Finance發(fā)布的《2021年化學(xué)行業(yè)25強》和《全球500強》報告確認了這一排名。

????Sabic副董事長兼首席執(zhí)行官Yousef Al-Benyan表示：“我們?yōu)榕琶岣吒械阶院馈３蔀槿蚴走x的化學(xué)品領(lǐng)導(dǎo)者是我們使命的重要一步，反映了客戶和其他利益相關(guān)者對Sabic日益增長的積極看法。這清楚地證實了我們將Sabic定位為全球領(lǐng)先化學(xué)品牌的戰(zhàn)略。“

????Al-Benyan補充說:“建立強大的全球品牌是我們核心目標的一部分，也符合我們的增長目標。它支持我們的業(yè)務(wù)戰(zhàn)略，增強我們的應(yīng)變能力。我們將繼續(xù)致力于提供重要的化學(xué)產(chǎn)品。”

????報告確認Sabic的品牌價值為40.17億美元，與2020年相比略有下降。化學(xué)工業(yè)的整體品牌價值比去年下降8%，主要是由于全球經(jīng)濟低迷。2020年，Sabic進入其全球品牌活動的第二階段，并在2019年成功投放市場的基礎(chǔ)上進一步發(fā)展。該活動與公司的2025年戰(zhàn)略保持一致，并將全球受眾與Sabic的合作聯(lián)系起來，從而為世界上一些最緊迫的挑戰(zhàn)提供可持續(xù)的解決方案。

????馮娟 摘譯自 Trade Arabia

????原文如下：

????Sabic is world's second most valuable chemicals brand

????Sabic has become the world’s second most valuable brand in the chemicals industry for the first time, and it has also cemented its place among the top 500 most valuable global brands. The rankings were confirmed in the 2021 Chemicals 25 and Global 500 reports published by Brand Finance, a world-leading independent brand valuation consultancy.

????Yousef Al-Benyan, Sabic Vice Chairman and CEO, said: “We are proud of our improved ranking. It is a significant step in our mission to become the preferred world leader in chemicals and reflects the ever-growing positive perception of Sabic among our customers and other stakeholders. It is a clear confirmation of the strategy we have defined to position Sabic as a leading global chemical brand.

????Al-Benyan added: “Building a strong global brand is integral to our core objectives and aligns with our growth ambitions. It enables our business strategy and enhances our resilience. Our brand is important to us and our customers and stakeholders, and we will remain dedicated to delivering our Chemistry that Matters.”

????This year the Chemicals 25 report confirmed Sabic’s brand value to be $4.017 billion, which represents a marginal softening versus 2020. The overall chemicals industry saw an eight percent decline in total brand value from the previous year, primarily due to the downturn in the global economy. In 2020, Sabic entered the second phase of its global brand campaign, further building on its successful launch in 2019. The campaign aligns with the company’s 2025 strategy and connects global audiences with the Sabic collaborations that enable sustainable solutions to some of the world’s most pressing challenges.

????Brand Finance utilises a bespoke methodology to determine the brand value of a company. Factors considered include stakeholder familiarity and satisfaction along with forecasted business performance.